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Tuesday, February 4, 2014

To Rage or Not to Rage

So. That pesky Coca-Cola ad. Was it beautiful? Was it outrageous? Was it only the racist and bigoted who found it offensive? Was the offense manufactured?

I didn't have much of a reaction to it myself. Granted, I didn't even see it until I googled it after the Super Bowl was over - mostly to see what all the fuss was about. And to tell the truth, after the hype generated and the outrage claimed, I felt that it was a little anti-climactic. Maybe that's just because, having cut our cable in 2009, I just don't have the exposure to commercials that I used to have. But then again...

Maybe it's because I haven't spent 5-10 years and most of my savings in an effort to become an American through proper channels.

Maybe it's because I am so very many generations removed from, "Son, we are Americans. We speak American now," spoken haltingly, but with immeasurable pride.

Maybe it's because I don't live in one of the growing number of American cities that are in real danger of a "press 2 for English" situation.

Maybe it's because I watched it without connecting it to the fact that we are about to be force-fed amnesty, and without thinking about the fact that the war begins in culture. Yeah, that's right: the war begins in...commercials. Was Coca-Cola soft-selling amnesty packaged as patriotism+diversity? Maybe. I didn't make that connection while I was watching it, but I bet someone out there did.

So I personally wasn't outraged. There are so many other things currently happening that are deserving of outrage that frankly, I didn't have time to add Coca-Cola to the list. But I'm not willing to dismiss the validity of the outrage felt by others. Yes, in the end we choose what outrages us. But there are occasions when outrage is a valid choice.


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